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Tradify - bringing global perspective to a high growth tech business

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Used by 25,000+ tradies and built in New Zealand, Tradify's all-in-one job management app saves hours of admin. The unique, end-to-end app is designed especially for trades businesses. It simplifies customer enquiry management, quote creation, job scheduling, job management, invoicing, and payments. The company’s mission is to help tradespeople reduce their admin time and get their nights and weekends back.


Tradify team photo

With a solid base of New Zealand and Australian trades customers behind it, Tradify had expanded into the United Kingdom three years earlier and was growing fast. The company secured a $10M Series-A investment early in 2021 and Tradify’s CEO Michael Steckler contacted Kea seeking connections with specific expertise in trades in the UK, with a view to potentially bringing new members onto the Tradify board. As a tech executive with extensive experience in high growth companies in the US, UK and New Zealand, Michael was seeking someone with trades experience and deep knowledge of the UK market to help guide the approach to the UK expansion.

Kea introduced Michael to community member Anne Timpany, a Kiwi trades entrepreneur and recent returner to New Zealand who achieved global acclaim for her UK-based business. 

During her 16 years in the UK Anne co-founded and built-up a large-scale trades business, receiving recognition including winning the prestigious National NatWest Everywoman Award in 2017, being named in the 2018 Great British Entrepreneur Awards and making f:Entrepreneur’s list of top female entrepreneurs. She is also a Freeman of the City of London and was a Liveryman in the Worshipful Company of Plumbers, one of London’s oldest liveries.

Michael says Anne’s trades experience and market knowledge will help the company turn their philosophy of helping tradies make a life, not just a living, into reality for even more trades business owners.

“We had begun a search for a board member that had experience in the trades as well as the ability to hold an innate understanding of our customers and their challenges".

Anne’s understanding of how a trades business is run will really help to ensure we are building the best product for our customer's needs.

Learn more about Tradify

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