The opening paragraph on every page should contain a concise introduction to the contents of the page. This way your reader can instantly gain an understanding of what the page is about and decide whether they want to read on or not.
Make sure the content of the page is relevant to the title and that the structure is clear and logical to the reader. All building blocks on your site should be front-loaded (whether it's the page content, paragraphs, or sentences) with the important information at the beginning.
{sample content}