Head of Growth Marketing

Pickup Music is growing our team! We’re hiring a Head of Growth Marketing to grow traffic, leads, and help with conversions.

Compensation range: $100,000 - $120,000 USD per year.

About us

Pickup Music provides online guitar lessons from some of the best players on the planet. With 15,000 members worldwide, we’re the market leader for intermediate and advanced guitarists.

Pickup Music is also one of the largest and most engaged online communities of musicians, with over 1 million followers across the @pickupmusic, @pickupjazz, and @pickupbeats pages on Instagram.

We’re an independent, fully-bootstrapped company that’s growing and profitable. This gives us the freedom to be creative, move quickly, and - with your help - choose our own growth pathway.

The opportunity

Do you love growth marketing and music? Combine these two passions to help take Pickup Music to the next level as its Head of Growth Marketing.

You will be responsible for setting the strategic vision for our brand, developing marketing roadmaps, executing campaigns to our target audiences, evaluating and tracking performance, and leading the marketing team as it grows.

• Work with a wildly-talented team of music lovers
• Freedom to be creative, make mistakes, and lead our growth journey 
• Opportunity to take a young company to the next level
• Work from anywhere
• Flexible schedule
• Free guitar lessons! 

What you’ll do

Reporting directly to the CEO, Sam Blakelock, you will create the marketing strategies for growth and lead the execution individually with the support of outside resources. If you’re driven, creative, and full of initiative, you’ll absolutely love working with us.

You will be responsible for:

• Defining and refining our marketing and growth strategy — including acquisition, activation, and retention opportunities
• Managing organic channels
• Managing paid acquisition channels
• Conversion rate optimization 
• Ownership of marketing automation and email marketing
• Manage and expand our referral and affiliate marketing programs
• Identifying growth opportunities across marketing and product
• Monitoring ROI of marketing campaigns and activities, including creating and managing dashboards and reports
• Working closely with our product, learning, engineering, and customer success teams to support related marketing needs
• Building out the marketing team through hiring and managing consultants

Our ideal candidate

If you’re someone who has excellent full-stack marketing skills and a track record of getting stuff done, then you’re perfect for this role.

• You've successfully led a B2C marketing or growth team, preferably at a SaaS or subscription-based company.
• You’ve worked at a company that scaled from $1 million to $10 million in revenue during your tenure as a lead marketer.
• You take pride in applying a rigorous, analytical, and data-informed approach to building out marketing strategies. 
• Excellent creative skills suited for B2C marketing.
• Excellent analytic skills for measuring and optimizing effective funnels.
• You’re reliable and deliver quality work on time.
• Not necessary but will have to learn: Intercom and Webflow. 

Benefits

• Work from anywhere or in our LA studio
• 4 weeks paid vacation per year 
• 1 week paid sick leave per year
• Healthcare, dental, and vision
• Work from home set-up
• Free guitar lessons!